I'm not quite sure how I feel about this, but Gucci has created a free App for the iPhone and iTouch - available at the App store. This App gives you access to exclusive and limited edition merchandise, upcoming collaborations and current collections. There is also the music section which is comprised of a playlist by Frida Giannini (Gucci Creative Director), streaming music on the Gucci Channel and Gucci Beats created by Mark Ronson. He is the latest collaborator with Gucci - not only for the music section on this App but also in conjunction with the Icon-Temporary flash stores. These flash sneaker stores will reveal a new sneaker deigned by Ronson at each of the pop-up locations. 18 sneakers in total will be offered - 16 mens styles and 2 for women. Here is some more information about the flash store and photos of the sneakers.
