6.16.2010

Book Bag

Goyard reveals the limited-edition book that is a decade in the making - as lush in its fabrication as the history of the brand.
"The book includes the history of the Goyard family — the achievements during the Paris Expo Universelle in 1900 and the creation of the noble facade of the Paris store. But it is more generally about the art of travel and its blossoming in the 20th century from early trains to grand hotels.
'The book is about sight, sound, smell, touch,” says Mr. Tzenkoff. “It was important to communicate an emotion in the paper itself. The same touch can be found on the trunk as on the paper. Its beauty appeals to our senses permanently.'”


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